A well-planned book launch party can get your book marketing efforts started off on the right foot by attracting the media and capturing new readers. Whether you are planning on hosting a book launch party at your own house or a more public place (recommended), these 10 rules are ones every independent self-publishing author should follow. In this concise book marketing primer, you'll discover how to...1.Set Realistic and Measurable Goals 2.Pick an Appropriate Theme3.Call Upon Your Guests4.Market to the Media5.Get Social Online6.Get Social Offline7.Get Really Social Offline8.Joint Ventures are Your Secret Weapon9.Prepare to Sell Books10.Call Upon Your Guests AgainIt's never to late to "launch" a book. No one pays attention to publication dates. If someone has never heard about your book, it is brand-new to them, even if you published it years and years ago. So have a party! And launch your self-published, independent, or traditionally published books with these easy steps.