ABOUT THE GUIDE FOR MODERN ENTREPRENEURS This book is written with a purpose in mind - guide modern entrepreneurs on your engagement with business in today's digital economy. This book serves as your business blue book or hand book, a piece you can immediately consult if its about your business. This book is just one of the many books written by Noriel Panganiban on the subject of Business and Entrepreneurship.EXCERPT OF THIS BOOKeCommerce business is trending. Because internet technology makes it easy for almost anyone to sell online, there has been a significant number of companies today offering help to entrepreneurs and business owners in creating their own online store. What’s great about this is that the process of building one is made simpler and cheaper. Just imagine you paying a monthly subscription for an eCommerce shop at a fraction of a cost. And with eCommerce model offered by Amazon, there is no need for you to build it from scratch. It’s almost ready and it’s hassle-free. All you have to do is list your products there and sell.This book aims to discuss the process of building your eCommerce business from the ground up. Here, you will learn the requirements in creating and customizing that online shop and how to make the buying, paying, and returning processes relatively easy for your customers. There is a bit of technical discussion on the matter of website design and development, one of the core aspects in building electronic commerce shop. But you don’t have to be an expert to understand those technical terms and concepts. In fact, the author uses simple terminologies for the sake of those readers who are just after the creation of their online businesses. Nonetheless, the essential components of your website store will also be discussed in detail. This is in a way that it could guide you to properly evaluate the time, money and energy needed when working on that eCommerce business project.The author believes that this book is for anyone who wants to sell over the internet market, whatever that product might be. Keeping a copy of this book on your physical shop or personal desk will always remind you and your staffs that the eCommerce game can be won by anyone, and that there are proven-effective ways to achieve your eCommerce business goals.